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Bright Green™
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Every day, we make choices that impact the health of our community and our planet, including the products we use to clean our homes, light our rooms and wash our laundry. With this in mind, Safeway launched Bright Green home care products as an alternative to most conventionally made products on the market today. Sold exclusively at Safeway, Bright Green features cleaning and laundry products made with naturally derived and biodegradable ingredients, paper products made from 100% recycled content, trash bags made from recycled plastic, high-efficiency light bulbs and reusable stainless steel water bottles.
The 27 items in the Bright Green line have been individually evaluated by a third-party scientific agency for naturally derived and biodegradable ingredients, post-consumer recycled content, energy efficiency and ability for reuse or recycling. All products have been formulated to be as effective as the leading national brand of traditional household cleaning, laundry, paper, trash bags and lighting products – and they are affordably priced. With Bright Green, Safeway customers can care for their homes while contributing to a healthier planet.
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