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FoodFlex®
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Safeway created FoodFlex®, a free online nutritional tool, with a focus on improving the lives of our customers. FoodFlex allows Safeway shoppers to receive a nutritional snapshot of their grocery purchases, benchmark their nutritional performance against USDA guidelines, identify food alternatives and create a personalized shopping list to achieve their nutritional goals. We are the first company to offer a resource like FoodFlex. Now, shoppers can locate information from a single source, allowing them to easily understand the nutritional impact of their food purchases.
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